Our History
Service Quality Centre is an international management consulting and training company specializing in Service Quality and Innovation Solutions. Established in 1990 by Singapore Airlines and SPRING Singapore, SQ Centre has supported more than 800 organizations across 18 countries in their journey toward corporate excellence
Currently, SQ Centre is a member of Management Development Institute of Singapore (MDIS), further strengthening its commitment to delivering world-class learning, consulting, and organizational development solutions.
With offices in Singapore, Malaysia, Indonesia, and China, we serve as a strategic partner for organizations seeking to enhance service quality, strengthen organizational culture, and build sustainable competitive advantage
Our Presence in Indonesia
Service Quality Centre Indonesia was established through a joint venture between SQ Centre and Salim Group, with the mission of helping organizations in Indonesia achieve service excellence.
SQC Indonesia commenced operations in 1993 with the launch of its executive programmes at our dedicated Bootcamp facility in Cicurug, Sukabumi. It marked the beginning of our long-standing commitment to holistically develop people’s mindset, attitudes, skills, knowledge and corporate capabilities in building service cul
OUR MISSION
Service Quality Centre partners organisations to create Service, Quality, and Innovation solutions for corporate excellence
PROPOSED VALUES
FUNTASTIC (Fun, Tailor-Made, Holistic) is the guiding philosophy that shapes how we architect our programs to clients
FUN
We create engaging and immersive learning experiences that inspire participation and lasting impact.
TAILOR-MADE
Every solution is thoughtfully customized to reflect each organization’s unique context, strategy, and challenges.
HOLISTIC
We approach transformation systemically, aligning leadership, people, processes, and performance into one cohesive architecture.
Our Team
Meet our distinguished professionals who architect the programs to facilitate the development of sustainable excellence. With decades of cross-industry experiences and a shared commitment to institutional rigor, our team design integrated solutions that transform vision into performance.